Brand & Web Revamp for SA Global Logistics
The client initially requested a redesign of their Company Profile with updated content and achievements. Building on that, I developed a basic brand guide and then designed and built a new, fully responsive corporate website to ensure a consistent and modern brand identity across all touchpoints.
Project Details
Client
SA Global Logistics
Industry
Logistics & Supply Chain
Our Role
Web Designer & Developer
Technologies
The Challenge
SA Global Logistics needed to update their primary marketing materials. Their existing company profile was outdated, and their digital presence lacked consistency. The key challenge was to create a unified and modern brand identity that could be applied effectively to both their print collateral and a new, functional website.
The Solution
Redesigned Company Profile & Brand Guide
The first step was to modernize the company profile, creating a clean, professional layout that clearly communicated their recent achievements. From this design, I extracted key brand elements to create a simple, practical brand guide.
Responsive Website Design & Development
Using the new brand guide and content from the updated profile, I designed and developed a new corporate website. The site was built on WordPress with Elementor Pro, allowing for a custom design that is also easy for the client to manage. A mobile-first approach ensured the site is fully responsive and provides an optimal experience on all devices.
The Results
The result was a consistent, scalable, and fresh brand identity for SA Global Logistics, successfully applied across their core marketing materials, from the print/PDF company profile to their new digital presence on the web.
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